What Happens After Launch: Why We Operate the Software We Build

In most software projects, the riskiest day is the one after the agency leaves. The code works, the demo went well, everyone shook hands — and now a product with real users has nobody watching it. We built Loopjet around the opposite idea: the software we write, we also run.

Operation is a product feature

Users don’t experience your architecture diagram. They experience whether the app opened this morning. Across the products we operate — used by more than five million people — we treat three numbers as the real scoreboard:

• 99.8% uptime, measured across our systems, not cherry-picked services
• 4 hours average time from issue detected to issue resolved
• Zero “we’ll look at it next sprint” answers when something is down

Features win users. Operation keeps them.

What “we operate it” actually includes

When a product goes live with us, launch day mostly means the dashboards change. Ongoing operation covers:

1. Monitoring and alerting — errors, latency, and capacity watched continuously, with alerts routed to whoever is on duty across our Germany and Malaysia teams.
2. Maintenance and security — dependency updates, patches, and infrastructure upgrades applied on a schedule, not after an incident forces the issue.
3. Incident response — a defined process with defined response times, and a written post-incident note for anything users could have noticed.
4. Continuous improvement — small recurring investments in performance, cost, and code health, so the system five years in is better than at launch, not worse.

The feedback loop nobody talks about

There’s a hidden benefit to building and operating with the same team: the engineers who feel the 2 a.m. consequences of an architecture decision are the ones who made it. That loop changes how people build. Error messages get clearer, deployments get safer, and edge cases get handled — because the person writing the code knows they’ll meet it again in production.

Agencies that hand off and walk away never close that loop. It shows in their code.

Already running something?

We also take over systems we didn’t build. The first step is an assessment — what’s solid, what’s fragile, what’s undocumented — followed by a stabilization plan and a service agreement with response times in writing.

If your software is live and keeping you up at night, that’s exactly the conversation we’re good at.